The Committee
Enterprise, institutional, project and corporate banking sales
The trap it fixesSelling only to the champion
Customer centricity is not a value. It is an operating discipline.
Packaged training programmes for sales and marketing teams — built by a practitioner, not a trainer.
We understand your world
Your people have sat through customer-centricity training before. They enjoyed it, they rated it well, and nothing changed on Monday.
Sermons lose to spreadsheets. What survives the quarter is a small number of repeatable moves a salesperson can actually use in front of a customer.
That’s where we come in.
The flagship programme
The Empty Chair
A two-day programme for sales and marketing teams, built around five shifts — each one a move, not a message.
- Diagnose before you pitch
- See before you assume
- Map before you sell
- Frame before you talk
- Hold before you close
The framework
Four customer archetypes.
One programme that stays useful across very different businesses, because it starts by naming which kind of customer you are actually selling to — and which trap that sets.
The Trade Partner
Dealers, distributors, franchisees and agents
The trap it fixesConfusing discount with loyalty
The Shopper
FMCG, fashion retail, durables, prepaid telecom
The trap it fixesConfusing footfall with intent
The Advised Consumer
Financial services, insurance, high-ticket retail
The trap it fixesSelling the product, not the outcome
How it runs
Four ways to take it.
The programme ships with a facilitator guide, a participant workbook of seventeen exercises, six written cases with teaching notes, an evaluation pack and a field kit — so it can be run again without us.
In-house cohort
Two days with your team, worked through your business context and your accounts — not a generic case pack.
Train-the-trainer
We certify your people to run the programme internally, with a facilitator guide and speaker notes on every slide.
Annual content licence
You run it on your own cadence, as often as you need, with the material kept current.
A free 45-minute demonstration
Before you commit to anything. See the room work before you buy the room.
The roadmap
A curriculum, not a one-off.
Three pillars, built in order. Module one is ready now; the rest follow the same chassis.
See the customer
- Customer Centricity — The Empty Chair Available now
Reach the customer
- Sales & Marketing Alignment
- Account-Based Marketing
Win the customer
- Selling to the Buying Committee
- CXO Relationships
- Solution Selling
Start with the demo
See the room work before you buy the room.
A free 45-minute demonstration session with your team. No deck-and-hope pitch — an actual working segment of the programme, run live, on your business.