Sandeep Viswanathan
Founder & Director, CMOMates | Fractional CMO | Customer-Centricity Advocate | ABM Strategist | Growth Consultant
With 22+ years of experience in B2B technology marketing, Sandeep has led sales-aligned demand generation and growth initiatives across enterprise, commercial and public sector segments.
His work focuses on building scalable demand engines, executing high-impact account-based marketing programmes, and accelerating pipeline growth through tightly integrated sales and marketing efforts.
At Qlik, Sandeep led ABM and partner marketing strategy across India, delivering co-branded campaigns with AWS, Snowflake and global system integrators. Earlier, at SAP and EMC, he contributed to multi-million-dollar influenced pipelines through focused sales plays, field marketing programmes, CXO engagements and executive briefings.
Sandeep brings a hands-on leadership approach — from shaping go-to-market strategy and guiding execution, to aligning cross-functional stakeholders and tracking ROI across digital, channel and event-led initiatives. He believes strongly in partnering closely with business, sales and marketing leaders through their growth journeys.
Grounded in a customer-centric, insights-led and sales-aligned mindset, Sandeep helps organisations build lasting brand credibility and sustained business momentum.
Where the experience came from.
Twenty-two years inside the businesses, not observing them from a consultancy.
Consult and partner with IT companies to shape and implement GTM priorities in line with business growth goals.
Drove strategic and named-account marketing against hunting accounts. Owned pipeline priorities across direct and indirect channels, working with GSIs (PwC, Accenture) and tech partners (AWS, Databricks, Snowflake).
Built and ran the P&L for a Robotic Process Automation practice from scratch — hiring, sales, process, and partnerships with Automation Anywhere and UiPath. Simultaneously ran demand generation across the Analytics, Atlassian and RPA service lines.
Led persona-based campaigns for Finance, Supply Chain and HR that opened senior-level conversations. Forged the AWS alliance partnership including joint GTM, and grew the Tableau User Group community.
Solution marketing for the HANA platform, analytics and big data, with partners including Capgemini, EY, HP, Cisco and Dell. Ran demand generation against a 4x pipeline objective and drove CIO engagement through the INDUS user group.
Sales-aligned, data-driven marketing for the enterprise segment: CIO relationship programmes, EMC Forum, executive briefings, ABM and installed-base marketing. Influenced $33M of pipeline in 2013; 100%+ growth in high-end storage and 50% growth in the Pune region.
Single-handedly ran India marketing across field, partner and PR. Delivered a record 30% of quarterly sales from marketing campaigns and built a 26-strong customer case study dossier described internally as the single most effective sales tool.
Led global digital marketing and marketing communications, building a quarter-on-quarter sales-qualified lead engine alongside brand visibility.
Designed and executed communication campaigns for leading IT brands. Managed India’s first $1bn IT outsourcing deal announcement for Tech Mahindra, and ran Websense’s local launch campaign — judged the best PR campaign in APAC by Websense.
Field and partner marketing, corporate marketing, PR and investor relations. Took D-Link into the Top 5 MNC IT brands in India for brand equity (PCQuest Users’ Choice).
Plus an independent consulting period (Jan 2018 – May 2019) advising CRG Solutions on market visibility and lead generation, and guiding SignalChip through the launch of India’s first indigenously designed 4G/5G chipset with the Ministry of Telecom.
A few things that went right.
- EMC Backbone Award 2014 for sales-aligned marketing that contributed to business growth
- Excellence@EMC Gold award plus three Silver awards for the CIO engagement programme and a fresh approach to Executive Briefing Councils
- Recognised for leading Red Hat’s Global CEO India visit — twice — to significant customer, government and PR impact
- CRG Solutions named a Top 10 Promising RPA Service Provider 2020 by CIOReview India, and recognised by Automation Anywhere for Excellence in Business Process Automation
- Certificate of Excellence at D-Link; letters of recognition from Websense and Teradata for exceptional PR mileage
Grounding.
- MMS (Marketing), University of Mumbai — SIES College of Management Studies, Nerul
- B.E. (Electronics), University of Mumbai — VESIT, Chembur
- Post-Graduate Certificate Programme in Management, Indian Institute of Management, Indore